Art Direction

Good art direction means someone else can pick up the brief and know exactly what you meant. Maree Cotter has set the visual direction across annual reports for Auckland Transport and Cystic Fibrosis NZ, large-scale campaign and launch work for the AT HOP transport card, and government stakeholder documentation where clarity mattered as much as design. She leads multidisciplinary teams from concept to execution, then stays close enough to the work to keep it consistent as it moves through different hands and formats. The test isn't whether it looks good in isolation. It's whether it still feels like one idea by the time it reaches the last touchpoint.