Art Direction

Art direction is about defining a creative vision and bringing it to life through collaboration and clarity. Maree Cotter leads multidisciplinary teams to craft cohesive visual narratives across complex brand systems — guiding the creative process from concept to execution. Whether shaping large-scale campaigns, digital experiences, or environmental design, she focuses on ensuring that every touchpoint reflects both purpose and personality. Her approach combines creativity with structure, inspiring teams to deliver work that is both beautiful and effective.