UX and CX Design

Maree Cotter designs digital products and customer journeys that work the way people actually think and move through the world. At Auckland Transport she worked closely with UX and development teams to map the Journey Planner and Parking apps end to end, using human-centred design to find the points where people got stuck or gave up, and redesigning around them. The goal is always the same: fewer steps, less confusion, more trust in the interaction between a person and the system in front of them. She has since trained in Figma to bring hands-on design capability to this type of work.