Digital Marketing

Awareness campaigns only matter if they change what people do. For Heart Foundation NZ, Maree Cotter led the national 'Make the Right Call' community education campaign, lifting public awareness of heart attack symptoms by 22%. At Cystic Fibrosis NZ she combined fundraising strategy with public advocacy, lifting donor retention by 15% and contributing to the campaign that helped secure government funding for Trikafta, a life-changing medication for people with cystic fibrosis. She holds a current Google Analytics (GA4) certification and applies it across this work to keep decisions grounded in what audiences actually do.