FMCG

Wattie's Frozen Range and the Fresh 'n Fruity yoghurt redesign both had to win the same split-second decision at the shelf. Maree Cotter directed both projects across packaging, point-of-sale, and in-store activation, built around one question: does this stand out and say what it is in under a second? In FMCG, that's the whole job. Everything else is detail.