Web Development

Hundreds of routes, timetables and service alerts: that was the information problem behind the Auckland Transport website and Journey Planner rebuild. Maree Cotter led the customer experience side of the redesign, working closely with the development and content teams and running focus groups so real customers shaped how the site was organised. The goal was a structure that could be built, maintained and updated by a busy organisation long after launch, without the content quietly falling apart. The test was never whether it looked good in a presentation. It was whether someone trying to catch a bus in the rain could find what they needed in a few seconds. She still builds and publishes sites herself, including this one.